Beldent chewing gum proves that chewing gum can actually make you cool(er)

3336142-c7734353The Beldent chewing gum ‘Almost Identical’ social experiment has left me feeling rather inspired today.

With complete out of the box thinking,  Saatchi & Saatchi Argentina focused on creating awareness of the chewing gum brand, by breaking the negative stigma towards gum chewers.

The idea was simple.

Select two identical twins, give one a piece of gum & the other nothing. Then, get people to answer various questions regarding both the gum & non-gum chewers.

The amazing outcome of this experiment, is that it broke through the assumed beliefs regarding gum chewers to reveal a completely conflicting human truth – Gum chewers are in fact a lot cooler then you think!

It also created awareness of the Beldent brand, through a truly unique branded art installation.

Although this social study has definitely debunked a myth or two, I definitely do not suggest you chew gum in your next interview to come across a bit more friendlier. Somehow I feel this may go very wrong – Occasion is everything!


XOXO Industry Newbie XOXO


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s