A question that may sit in your mind when donating money to various causes is, “where is my money actually going?” This hesitancy is a big issue for non profit organisations, who would cease to exist without donations from others. But how do we show our generous donators that their contribution is making a direct impact? The answer to this is pretty simple, in that we SHOW them. Here is a great example of brand transparency in action in the Microloan’s Pennies For Life Campaign.
Agency (city): DLKW LOWE, London