What is your brand story?

maxresdefaultMost of my blog posts take the complication out of the marketing world, and utilise images and video clips to show what the brand is about rather then tell you. The easiest way to understand what a brand is about, is through a story and through the creation of communication strategies that connect with people and not with consumers (*seeing the audience as humans with feelings and emotions rather than consumers) and thus the narrative is utilised to capture the hearts and minds of people. The brand narrative should resonate throughout all brand communications including experiential campaigns. Here is a great clip from Nikon that gives meaning to the brand narrative:


One thought on “What is your brand story?

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