Wow! Now that’s one way to get attention!! Not only is this female hologram absolutely gorgeous… for a hologram 😉 but she brings a sense of fantasy to the brand. This is important as it’s not about selling what you sell, but rather selling an idea…. Confused much? 😉
Basically the brand ‘L’Atelier Empreinte Lingerie’ are not selling lingerie, they are selling FANTASY and thus they are connecting the brand with an emotion or feeling, rather than just an object.