When a client comes to you and asks you to take a very provocative brand like Durex into the world of experiential, there may be a slight chance that it could go very, very wrong! How do you show the public that using Durex gives you extra time, without going too far? This is really just about thinking creatively and in this case it was about using a double meaning!! 🙂 How smart! What do you think about this clever campaign?