Being a part of a BIGGER story


The reason why brands have turned to creating experiences rather than just telling consumers about products or services, is because experiences create feelings and feelings are memorable!

An experience can influence ones perception, where in contrast simply viewing something like an article or an advert may be forgotten.

Consumers want to be engaged by something unique and interesting and are asking for something more than the obvious!

Experiences that engage the senses in a more personal way can assist in creating positive feelings or emotions towards the brand, therefore improving overall brand salience, or ‘top of mind awareness.’

If your brand can evoke an emotion , that makes the consumer believe that the brand understands their needs and their story, your brand may just become a part of the family.

So what is a consumer story? Every person is unique. We all have a life story that is continually written each and every day. It is therefore up to the brand to understand their consumer and their consumers’ story in order to be a part of that story. Yes, this sounds like being in a long term relationship, but that is exactly what it is. To be a part of the relationship and a part of a person’s story, the brand needs to be relevant and resonate with who that person is and what that person stands for.

~ Only once you know your partner, you will be able to understand what they love, and only once you know that, will you be a part of their story~

Photo Sources:

photo credit: <a href=”http://www.flickr.com/photos/gemmabou/7064000131/”>Gemma Bou</a> via <a href=”http://photopin.com”>photo pin</a> <a href=”http://creativecommons.org/licenses/by-nc-nd/2.0/”>cc</a&gt;

photo credit: <a href=”http://www.flickr.com/photos/aphrodite/66231929/”>~Aphrodite</a&gt; via <a href=”http://photopin.com”>photo pin</a> <a href=”http://creativecommons.org/licenses/by-nc-nd/2.0/”>cc</a&gt;

photo credit: <a href=”http://www.flickr.com/photos/jox1989/4964706072/”>jox.</a&gt; via <a href=”http://photopin.com”>photo pin</a> <a href=”http://creativecommons.org/licenses/by-nc-nd/2.0/”>cc</a&gt;

photo credit: <a href=”http://www.flickr.com/photos/urbanwoodswalker/3707396160/”>Urban Woodswalker</a> via <a href=”http://photopin.com”>photo pin</a> <a href=”http://creativecommons.org/licenses/by-nd/2.0/”>cc</a&gt;

photo credit: <a href=”http://www.flickr.com/photos/diverkeith/2305006854/”>Keith Park</a> via <a href=”http://photopin.com”>photo pin</a> <a href=”http://creativecommons.org/licenses/by-nc-nd/2.0/”>cc</a&gt;

photo credit: <a href=”http://www.flickr.com/photos/helgabj/1074000287/”>helgabj</a&gt; via <a href=”http://photopin.com”>photo pin</a> <a href=”http://creativecommons.org/licenses/by/2.0/”>cc</a&gt;

photo credit: <a href=”http://www.flickr.com/photos/eyermonkey/2843772252/”>Auzigog</a&gt; via <a href=”http://photopin.com”>photo pin</a> <a href=”http://creativecommons.org/licenses/by-nc-sa/2.0/”>cc</a&gt;

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